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Atom Today's blog entry was inspired by a ;remark by Andy Hone at Sidepodcast's F1 photographers versus the democratisation of media
Do you honestly think that if the gates are open to anyone they will go to obscure places on the circuit? No not a chance they will all want to be at the prime locations and it will just be even more uncomfortable for everyone.
I have deliberately not clarified "they" in the quote as this itself appears to be a point of disagreement. Suffice to say for the purposes of this entry, it's photographers wanting to take photos of F1-related things who don't currently get trackside access to do their photography.
The broader problem sparking this comment can be separated into separate pieces (links below go to specific comments so you don't have to wade through what at times was a very heated argument):
- There aren't enough photographers in place to record every important events at Grands Prix
- There are sufficient photographers for the idea of extra ones to cause tension bordering on fear
- The main thing that causes 2), other than potential loss of livelihoods, is doubt over the quality of the incomers
- The market for blog photography is heavily underserved
- The situation described in 4) applies despite the likes of Paul-Henri Cahier making inroads into the sector
- The market is starting to use other methods to bridge the market gap alluded to in 4).
What we have here is a classic disruptive market opportunity. There's an information gap (1), a demonstrated resistance to the most obvious remedy from current providers (2), a barrier that could be removed to lower that resistance that the current system doesn't help remove (3), customers for those who exploit the information gap even if they aren't 100% successful (4), proof that it doesn't have to be an outsider who serves the market (5) and signals that the window of opportunity will close by itself if not appropriately exploited (6).
That last point is important. Without it, the resistance to the idea of providing for the bloggers' market would make provision there a niche at best. There's a reason why point (5) mentions only Paul-Henri Cahier. With it, the needs have to be served - by the current providers of photos if they're willing (with the potential for suitable recompense), by newcomers (or by piracy) if not.
The experiences of other intellectual media (music, writing, movies) has shown that underserved markets will find ways of satisfying their needs. What F1 photography needs is a method of serving those needs in an economically satisfying way that respects the list of limitations and conditions given previously?
Wonder if tiered passes would work? The photographers with a excellent and extensive track record would get a particular level of pass (call it gold for the sake of this discussion) that would allow them to access all areas and have priority in any location.
Less experienced photographers who'd nonetheless demonstrated their skill could have a different pass (silver, maybe) that would allow them into any photographer-suitable trackside area (though perhaps not the paddock, which invariably seems to be full) but only if nobody with a gold pass was there at the time. If anyone with a gold pass decided to go there afterwards, the silver pass people would be asked to leave (extra marshals may be required to help, but at Grands Prix that shouldn't be too much of a problem).
Newcomers could get a further different pass (bronze) and be assigned a spot in a place where past experience showed neither gold nor silver pass-holders went. Allowance would be made for the occasional gold or silver photographer who wanted to take photos from there. It would be especially useful for those photographers who are only able to reach one or two circuits in a given calender, because these would be the ones getting the least practise at shooting F1 and having them in set places would enable better scrutiny - not just of quality but of behaviour.
Photographers would move up and down the scales based on what they were producing and the audience they were getting. I would anticipate the bronze-silver transition to be primarily done on quality and the silver-gold one to be mainly based on how many people and from how wide a range of sources were looking at their content.
The system would give newcomers a chance to prove themselves and perhaps to experiment with the photography model for bloggers and other places that need low-quality images, allow the experienced people to get "the shots" and go where they see fit, and also provide a method for transitioning between the two states as people get more confident in their skills and perhaps want to have a go at getting the big time.
No system is going to get everyone who wants to be a F1 photographer through the gates, nor need it do so. What this system does is meet a demonstrated need/desire in the market while still maintaining the quality of F1 photography and also not changing the system so sharply that current practitioners have no chance of competing. Yes, the current brigade will need different skills to thrive, but that's a different blog entry altogether.